As travel advisors, your mission is to curate experiences that leave a lasting imprint on your clients’ souls. For those seeking a blend of natural wonders, cultural richness and unparalleled adventures, Iceland stands as the epitome of exploration. And when it comes to crafting journeys here, partnering with Aurora Expeditions can elevate the experience to new heights.

Aurora Expeditions’ Iceland voyages offer travellers a rare opportunity to immerse themselves in the essence of this extraordinary destination. Whether it’s cruising among towering glaciers, hiking through volcanic landscapes or soaking in geothermal hot springs, every moment will be infused with wonder and discovery.

Join us as we explore the enchanting world of Iceland and discover how to effectively sell Iceland voyages to clients.

Understanding the appeal of Iceland

Iceland, with its dramatic landscapes, steaming geysers, picturesque fjords, cascading waterfalls and mystical Northern Lights, is a destination that captivates the imagination and to be perfectly honest – does a pretty good job of selling itself! From the vibrant capital city of Reykjavik to the rugged fjords of the East, every corner of this island nation is a testament to nature’s grandeur.

Let’s delve deeper into the irresistible appeal of Iceland, making it a destination that travellers yearn to explore.

Natural Wonders Beyond Compare

Iceland is a land sculpted by elemental forces, where fire meets ice and geology is in constant flux. From the otherworldly landscapes of volcanic craters and lava fields to the serene beauty of glacial lagoons and ice caves to deafening waterfalls, every corner of Iceland feels like stepping into a fantasy realm.

Iceland’s geothermal activity not only fuels its power grid but also provides an abundance of natural hot springs and geothermal spas. Relaxing in the soothing waters of the Myvatn Nature Baths or hiking to remote hot springs nestled in the Icelandic wilderness is a quintessential Icelandic experience.

Rich Cultural Heritage

Despite its small population, Iceland boasts a rich cultural heritage shaped by centuries of isolation and resilience. Travellers can immerse themselves in the vibrant arts and music scene of Reykjavik, and delve deeper into Iceland’s fascinating Viking history and Icelandic sagas at educational museums and cultural centres.

Unspoiled Wilderness and Biodiversity

Iceland’s pristine landscapes, coupled with stringent conservation measures, have safeguarded its natural beauty and biodiversity, and its isolation has fostered the evolution of unique flora and fauna. From puffins nesting on sea cliffs to whales breaching in icy waters, Aurora Expeditions’ small-group excursions and Zodiac cruises provide exceptional chances to witness and capture Iceland’s wildlife in their natural habitats.

What kind of clients will an Iceland voyage appeal to?

Iceland’s unique blend of natural wonders, adventure activities, and cultural richness appeals to a diverse range of clients with varying interests and preferences.

For clients who want to tick off the sites, there is so much on offer, including marvelling at the power of nature with sights like the erupting geysers of Geysir, the thundering cascades of Gullfoss waterfall, and Thingvellir National Park, where Iceland’s stark geological processes are playing out right in front of you. However, there are so many treasures to be uncovered for travellers willing to venture beyond the Golden Circle.

For active travellers and thrill-seekers, Iceland offers a playground of exciting outdoor activities, including kayaking through picturesque fjords and under bird cliffs, and guided hikes through one-of-a-kind unique tundra, led by an expert team.

Clients who have a passion for photography will be drawn to Iceland’s photogenic scenery, from the ethereal glow of the Northern Lights to the dramatic contrasts of black sand beaches against turquoise glacial lagoons.

Clients who are interested in immersing themselves in the rich history, folklore, and traditions of Iceland will be drawn to its vibrant cultural scene. They will enjoy exploring historic sites such as Viking settlements, visiting traditional fishing villages and interacting with locals to gain insights into Iceland’s unique identity and heritage.

Iceland’s abundance of geothermal hot springs and natural spas makes it an ideal destination for clients seeking relaxation, rejuvenation, and wellness experiences. They will appreciate the opportunity to unwind in geothermal pools and reconnect with nature in a serene and therapeutic environment.

The mesmerising phenomenon of the Northern Lights is a major draw for clients who dream of witnessing this celestial spectacle in person. As our Iceland voyages don’t coincide with the optimal viewing window for witnessing the Northern Lights, if you have clients interested in ticking the Northern Lights off their bucket list, direct them to our Northern Lights Explorer voyage.

Why should your clients explore Iceland with Aurora Expeditions?

  • With over 33 years of experience exploring the world’s most remote and awe-inspiring destinations, Aurora Expeditions has earned a reputation for delivering exceptional journeys that go beyond the ordinary.
  • Our two new purpose-built ships serve as a comfortable base camp for Iceland adventures. With a maximum of 132 expeditioners, these vessels offer an intimate and immersive experience that is impossible to replicate on larger cruise ships. This allows for deeper connections with fellow travellers and greater flexibility in itinerary planning.
  • Whether it’s kayaking among icebergs, hiking to hidden waterfalls, or exploring lava caves, Aurora Expeditions offers a plethora of active pursuits for adventurous souls. With expert guidance and top-notch equipment provided, guests can safely explore Iceland’s rugged terrain and push their boundaries.
  • With a team of seasoned expedition leaders, naturalists, and historians, Aurora Expeditions ensures that every aspect of the journey is curated to perfection. From lectures on Iceland’s geology to help with camera settings, your clients are in capable hands every step of the way.
  • Aurora Expeditions is committed to sustainability and responsible tourism and committed to creating ambassadors for the planet. For environmentally-conscious clients, knowing that their journey contributes to conservation efforts may be a decisive factor.

In a world where authentic experiences are increasingly sought after, Iceland remains a beacon of untamed beauty and endless exploration. By partnering with Aurora Expeditions, travel advisors can unlock the secrets of this enchanting destination and offer their clients journeys that transcend the ordinary and leave them forever changed.

Explore our Iceland Program

Explore some of our unique Iceland expeditions, and download our 2024-25 Arctic & Beyond brochure below for the full range of Iceland itineraries. Don’t hesitate to reach out to your Business Development Manager or access resources and sales tools in our Travel Advisors Portal.

Arctic & Beyond 2024-25 Season Brochure

Explore our brand-new 2025 Arctic & Beyond season, which features 18 unique itineraries across Svalbard, Greenland, the Northwest Passage, Iceland, Scotland and Latin America. With four new itineraries and a mix of more shorter length adventures alongside longer Ultimate Adventure voyages, it is our most comprehensive exploration of these wild places to-date.

Every adventure has to start somewhere. Start your adventure to the world’s wild places by accessing our new brochure today. 


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